When Sex is not Sexy

About Mike’s comment about A&F selling lifestyle last week, this would be a interesting and contrasting point of view from a “feminist” branding and marketing professional. Some people call it selling lifestyle, others call it selling sex. Can lifestyle be sex and vice versa? Architecture and design being “sexy” is increasingly a consideration if not priority to (some of) the profession. Regardless, it should be little debate about whether Hadid is the architectural diva of our time.